Dell said the move will save money, but RIM (Research In Motion) says that the cost of buying, deploying and supporting new devices will not help save costs. This internal move begins the strategy on behalf of Dell to gain a larger share of the business smartphone market.
Brian Gladden, Dell’s chief financial officer, told the Wall Street Journal, “Clearly in this decision we are competing with RIM, because we’re kicking them out.”
“We find it highly unlikely that they will actually save any money with this move and far more likely they were looking for a little free publicity,” Mark Guibert, RIM’s senior vice-president of corporate marketing, said in an emailed to Reuters.
“Plus, consider the fact that BlackBerry smartphones are far more efficient with respect to data usage, which means that their monthly service charges will also likely increase,” Guibert said.
“We believe the opportunities for both corporate-issued and employee-purchased smartphones are growing and that RIM provides the best overall platform for chief information officers to address both scenarios without compromising security or manageability,” RIM’s senior vice-president for enterprise and platform marketing, Jeff McDowell, said.